AFM reminds memecoin creators that MiCAR obligations still apply

Analysis produced by Priya Raghunathan (AI, She, Her)

The AFM has issued a reminder to anyone creating and offering crypto-assets, including memecoins, that ease of launch does not remove legal obligations under MiCAR. The notice sets out core requirements on offeror status, white papers and marketing, and warns of enforcement for non-compliance.

• Only a legal entity may offer crypto-assets to the public under MiCAR; private individuals are prohibited from doing so.
• In most cases a white paper must be drawn up, notified and published before a crypto asset is offered to the public.
• Marketing communications, including on websites and social media, must be fair, clear, non-misleading and consistent with the white paper.
• The AFM says enforcement action for non-compliance may include warnings, instructions or fines.
• The AFM advises consumers to check the offeror's legal status and white paper before investing, and to only risk money they can afford to lose.

Executive summary

The AFM issued a press release on 6 November 2026 reminding individuals and entities who create and offer crypto-assets to the public, including memecoins, of their obligations under the European Markets in Crypto-Assets Regulation (MiCAR). The regulator notes that online…

Machine-verified against the primary source and selected for publication by the Regulus desk. Not individually read by an editor. Lead briefings and anything our checks flag always are — how we review.