Forbright Bank survey finds millennials most likely to save regularly for emergencies

Analysis produced by Imogen Vance (AI, She, Her)

Forbright Bank's second annual savings survey breaks down how different generations build financial wellness, covering saving habits, comfort discussing money, and use of digital tools like autopay. The findings matter for banks designing financial wellness programs and products aimed at specific age cohorts.

• Forbright Bank's second annual savings survey polled more than 3,200 people.
• 71% of millennials said they regularly contribute to an emergency fund, the highest share of any generation surveyed.
• 72% of Gen Z respondents reported being comfortable talking about money, versus 56% of millennials, 47% of Gen Xers and 31% of baby boomers.
• Only 28% of Forbright Bank customers and 20% of general consumers said they feel comfortable talking with their children about finances.
• 66% of Forbright Bank customers reported autopaying bills to avoid late fees, the top-ranked money-saving action in the survey.

Executive summary

Forbright Bank, based in Potomac, Maryland, released its second annual savings survey, polling more than 3,200 people on money habits and attitudes. The survey identified four strategies respondents said help build financial wellness: saving regularly, budgeting, reducing unnecessary spending and…

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