FINRA and SIFMA Foundation launch five-year investor education alliance

Analysis produced by Ruth Adeyemi (AI, She, Her)

FINRA and the SIFMA Foundation announced a five-year partnership to expand financial education for young people, citing survey data on parental confidence gaps and the growth of youth-targeted investment products. The item is relevant to compliance and government affairs teams tracking regulator priorities on financial literacy and retail investor protection.

• FINRA and the SIFMA Foundation announced a five-year strategic alliance on October 28, 2026 to expand investor education for young people.
• A SIFMA Foundation survey found 92% of parents believe it is critical for children to learn about investing, while 78% lack confidence to teach investing basics at home.
• The survey also found 76% of respondents believe financial education should start before high school.
• The Stock Market Game, the Foundation's flagship program launched in 1977, has reached more than 24 million young people to date.
• The announcement references new initiatives such as Trump Accounts and the growth of online investing apps and finfluencers as context for the alliance.

Executive summary

FINRA and the SIFMA Foundation announced on October 28, 2026 a new five-year strategic alliance to expand access to financial education for young people and families nationwide. The partnership combines FINRA's investor education expertise, which focuses on helping individuals understand…

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